Top Story

Home >> International >> Article

UTV, Radaan Pictures to jointly produce Hindi version of Chitti

12-April-2001
Font Size   16
UTV, Radaan Pictures to jointly produce Hindi version of Chitti

UTV and Radaan Pictures will jointly produce the Hindi version of the popular Tamil soap Chitti. This daily Hindi soap titled Chotti Maa will be telecast on Zee TV starting June this year.

The decision to remake Chitti comes from the fact that it is one of the most popular programmes on satellite television today. Chitti has consistently recorded ratings of over 25 across cable and satellite homes in Tamil Nadu. In fact, Chitti is currently being marketed by UTV.

Other plans for UTV at this stage include producing programmes for new audiences. “The programmes will be across two kinds of audiences - the teenagers and the kids” It is expected that UTV will be ready with programmes in this genre by the end of the year.

UTV’s revenues from television content is expected to touch Rs 45 crore this year. The revenue for last year was approximately Rs 30 crore.

Tags e4m

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

Dhoni will build awareness about digital payments through a campaign that will aim to educate consumers about the convenience and safety of debit cards

Adidas and Hima Das will work together to inspire young athletes to create positive change through the power of sport

The SVOD Bengali OTT player will soon enter UAE and Bangladesh and introduce a new monetisation channel for India