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Update to sell airtime for etc

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Update to sell airtime for etc

Contrary to news published, Update Advertising & Marketing Private Limited has bagged the assignment of marketing of two channels, etc and etc Punjabi, in Mumbai. Mr. Yogesh Shah, Director and co-promoter, has confirmed this news to exchange4media.

Mr. Hemant Divate, Vice President, Update Advertising & Marketing Private Limited, says that their strategy will be to put etc on prime band throughout India and then in the media plans of corporate clients in Mumbai within first two month. The assignment includes improving the distribution of the channels.

Update Advertising & Marketing claims to offer 'regional cable cinema channel' throughout India & has done campaigns in as many as 600 towns through the country for various clients including Unit Trust of India.


Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)