Top Story

e4m_logo.png

Home >> International >> Article

Times Group soft launch Radio Mirchi in Ahmedabad

13-December-2001
Font Size   16
Times Group soft launch Radio Mirchi in Ahmedabad

The second FM station, Radio Mirchi, from The Times Group, was soft launched in the early hours of Wednesday morning. The official launch is scheduled for Thursday, December 20.

Entertainment Network India Limited (ENIL), a subsidiary floated by The Times Group for its FM foray, holds the largest number of licences (12) for FM broadcast. It is also the only private FM company to hold licences for all four metros.

According to the industry sources, in Indore, Radio Mirchi has attracted over 60 advertisers.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by

The campaign takes the narrative forward to persuade prospective investors to invest in mutual funds