Top Story


Home >> International >> Article

The Statesman asked to change teaser slogan by RBI

Font Size   16
The Statesman asked to change teaser slogan by RBI

The Reserve Bank of India has expressed its reservation with regard to a teaser advertisement campaign kicked off about two weeks back by The Statesman, proclaiming “2 rupee coins will be out of circulation from December 3’.

The aim of the campaign was to build some curiosity on the part of the public before the launch of the daily in a revamped garb from December 3. All the three editions, namely Kolkata, New Delhi and Siliguri, are scheduled to sport a new look from Monday from when the cover price too will be increased to Rs 2 from the existing Rs 1.50.

The advertisement campaign of the paper, however, was not restricted to the print media. Hoardings and billboards have also been used.

Responding to the campaign, on November 27, the RBI issued a `press release' to all English and vernacular dailies here which said that there was no shortage of Rs 2 coins, neither was there a danger of such shortage emerging in future. Referring to the advertisements, the RBI said they were ``completely misleading and misrepresentative of the facts''.

The Statesman responded to the objections of the RBI by amending its slogan to: `Save your 2 rupee coins for December 3'.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.