Top Story


Home >> International >> Article

Starcom merges media operation of three advertising agencies

Font Size   16
Starcom merges media operation of three advertising agencies

Starcom MediaVest Group(SMG), one of the leading media holding groups in the world today, announced the operational media merger of three Indian advertising agencies namely Leo Burnett India, Ambience D’Arcy and Orchard Advertising, all BCOM3 member-agencies in India. The merger will enable Starcom India to consolidate its volume across the three advertising agencies and will also offer the Starcom brand of excellence to all its clients.

Announcing the merger, Mr. Andrey Purushottam, the new managing director of Starcom in India, outlined three fundamental principles of the agency’s future offering — accountability, integration and technology.

Prior to this merger, Starcom Worldwide operated as a stand-alone consumer contact specialist unit of BCOM3 Starcom and has won nearly $2.5 billion in media billings over the past three years.

At present, Starcom India handles the media accounts of Dabur Health Care, Acer Computers, Amtrex Hitachi, Bajaj Sevashram, Balsara Hygiene, Bayer Consumer Products and Birla Sun Life among others.

BCOM3 is a top-tier global advertising and diversified marketing services holding company with more than 500 operating units in 90 countries.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular