Top Story

e4m_logo.png

Home >> International >> Article

STAR Vijay’s Marumagal tops the prime-time slot

20-December-2001
Font Size   16
STAR Vijay’s Marumagal tops the prime-time slot

According to the latest INTAM report (Nov 26 – Dec 1), STAR Vijay TVs daily soap, Marumagal has occupied the number one slot among the top 50 shows during prime time, in the SEC A & B homes in Tamil Nadu.

Star Vijay also claims to be the fastest-growing channel in terms of viewership in the SEC A and B segments, which account for 26 per cent of cable and satellite homes in the State. The prime time share for Vijay in the SEC A&B segment has grown to 8.2 per cent (Nov. 2001) compared with 6.8 per cent in the previous month.

Inspite of such good performance, it has not made any serious dent to Sun TVs supremacy across time bands. According to the report, 45 of the top 50 programmes (in the all day time band) belong to Sun TV, with Swayamwaram occupying the top spot.

According to company sources, since October, Star Vijay has been pulled off the prime band, and, as a result, it is not received in households that own black & white television sets (essentially SEC C & D homes). 40 to 45 per cent of households in Tamil Nadu fall under this segment.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The aim is to advance the company’s goal of simplifying its business and drive deeper service connectivity to its clients