Top Story

e4m_logo.png

Home >> International >> Article

Star TV is now looking west for growth

03-December-2000
Font Size   16
Star TV is now looking west for growth

Star, having established itself in Asia, riding piggyback on the Indian operations, now wants to take the brand out of Asia and unveil it to the global world of cable and satellite.

Star has already taken step towards this by planning to launch its channel in the UK from January 2001 in association with British Sky Broadcasting.

Star is looking at not only showcasing existing content, specially those made in India, but also generating new content, mounted slickly, featuring big stars and celebrities. In the pipeline are movies, serials, chat shows and even news and current affairs shows. It is also looking at exploiting opportunities on those TV channels overseas, which do want to attract viewers of Indian origin, but cannot have a full channel catering to them.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular