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Star to introduce new programmes

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Star to introduce new programmes

In a move to strengthen its news channel, Star is introducing new programmes in some slots and making changes in others. A series of changes are expected on the channel.

To begin with, Star News will have a new weekly programme called ‘Reality Bites’ this Saturday onwards. Significantly, the changes are being introduced just after the Star logos were redesigned to give a new look to its bouquet of channels.

To be telecast during prime time, Reality Bites has found the 9:30 p.m. slot on Saturdays. Anchored by Barkha Dutt, the programme will focus on reporting from the place of the event.

This week, Reality Bites will be based on the situation in Nepal, following the killing of the members of the royal family there. After Nepal, the programme in the coming few weeks is likely to focus on Kashmir and Pakistan.

Star is trying to rope in sponsors for this programme. Reality Bites will replace ‘Assignment’ at the 9:30 p.m. slot on Saturdays. Assignment will be continued to be shown in other slots on the Star News channel. The repeat slots for the new programme ‘Reality Bites’ has not been worked out yet.

The Star channels acquired a new look on May 20 with changes in the logo design and colour. The objective behind the changes introduced in the channel logos was to reinforce the Star brand.


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