Top Story


Home >> International >> Article

STAR takes control of Vijay TV affairs

Font Size   16
STAR takes control of Vijay TV affairs

The signs of changes are visible in the Tamil satellite television channel Vijay TV, with Ajay Vidyasagar of STAR India taking over as the COO of Vijay TV from early last week. Apart from managing the affairs of Vijay TV, he is expected to take care of STAR’s regional channels in South as and when they are launched in future.

Senior personnel from STAR India are coming down to Chennai early this week to take charge of key positions in the areas of marketing, content and distribution, among others.

According to the industry sources, Vijay TV has been constantly making losses and has been bleeding the UTV Group. Despite change in content and the presenting style, the channel remains a distant third.

While Sun TV is the undisputed market-leader, Raj TV is in the second place. As a result, UTV chairman Ronnie Screwvala was looking out for buyers.

UTV opened parleys with STAR India and a deal was sealed three months ago. As per the deal, UTV will continue to own the channel formally, but all crucial functions will be franchised to STAR. These include content, distribution and air-time sales.

The entry of STAR India into the southern regional market is being keenly watched by the industry.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Under BN Kumar’s leadership, PRCI held several successful global conclaves, brought out highly professional house journals and conducted international award winning social communication campaigns

At the 10th Pitch CMO Summit, marketers discussed the challenges of interfacing with the digitally empowered consumer.

Aamir Khan will soon be seen in a full-fledged marketing campaign around the upcoming Vivo products and will feature in a new television commercial