WPP co-COO Mark Read sends reassuring letter to its 200,000 employees around the world
.jpg "L for Love campaign receives positive response from LGBTQ community")
L for Love campaign receives positive response from LGBTQ community
We plan to expand into home appliances segment soon: CMO, Home Credit
IPL ad series- Part V: Muthoot Finance’s ad cleverly interweaves cricket and Bollywood
.jpg "TAM data: IPL 11 - Coca Cola enters top 5 advertised brands")
TAM data: IPL 11 - Coca Cola enters top 5 advertised brands
News Television India, after the resounding success of Kaun Banega Crorepati, is now planning to rope in Rajnikant to launch a Tamil version of the game show. Sources close to Star TV said that negotiations with Rajnikant had begun but are yet to be sealed.
Star TV’s move is being seen as being aimed at taking on the Sun TV-produced Kodeeswaran, the game show hosted by another South Indian actor, Sharath Kumar, which has pushed Sun TV to the top of the charts among the regional channels. It could not, however, be ascertained, that through which channel, News Television was planning to launch the game show. It does not have any regional channel, but has a 12 per cent stake in UTV, which in turn, owns the Tamil channel, Vijay TV.
Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale
Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity
Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.
.jpg "Pepperfry to launch new campaign and scale up content marketing")
CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps
.jpg "TAM data: IPL 11 - Coca Cola enters top 5 advertised brands")
In an exclusive data shared with e4m, Pan Masala/Zarda/Gutkha had the highest jump of 185 per cent in terms of ad volumes in the first 14 matches
Bose, who has a career spanning over two decades, was DNA’s Editor-in-Chief. He has previously been associated with the India Today Group
Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compe...