Top Story

e4m_logo.png

Home >> International >> Article

Star plans to rope in Rajnikant for Tamil KBC

06-December-2000
Font Size   16
Star plans to rope in Rajnikant for Tamil KBC

News Television India, after the resounding success of Kaun Banega Crorepati, is now planning to rope in Rajnikant to launch a Tamil version of the game show. Sources close to Star TV said that negotiations with Rajnikant had begun but are yet to be sealed.

Star TV’s move is being seen as being aimed at taking on the Sun TV-produced Kodeeswaran, the game show hosted by another South Indian actor, Sharath Kumar, which has pushed Sun TV to the top of the charts among the regional channels. It could not, however, be ascertained, that through which channel, News Television was planning to launch the game show. It does not have any regional channel, but has a 12 per cent stake in UTV, which in turn, owns the Tamil channel, Vijay TV.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In an exclusive data shared with e4m, Pan Masala/Zarda/Gutkha had the highest jump of 185 per cent in terms of ad volumes in the first 14 matches

Bose, who has a career spanning over two decades, was DNA’s Editor-in-Chief. He has previously been associated with the India Today Group

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compe...