Top Story


Home >> International >> Article

STAR plans to cater to Indians in US

Font Size   16
STAR plans to cater to Indians in US

STAR is planning a foray into that country with its twin channels-Star News and Star Plus from August 15, 2001, in the US and later the same package will be extended to Canada. Star has recently tied up with two multiple-systems operators (MSOs) in the UK where the two channels are on air for £16 per month.

STAR has firmed up alliances to this effect with six MSOs in the United States for a flat price of $25 per month for the two channels which will cater India-specific programmes.

STAR is currently working out some of the technical details of direct-to-home (DTH) beaming and mulling the possibility of using terrestrial or submarine cable to deliver content.


Rishi Pratim Mukherjee finds his eternal peace at home on a typical weekend by reading his all time favourite books or simply switching off

Prashant Puri, Co-Founder and CEO of Adlift, talks about his journey from being the company’s co-founder to an investor and also tells us how automation will soon take the top spot in every marketer's list

Shikha Kapur, CMO- ‎Fox Star Studios, speaks on the evolution of digital marketing in the organisation

Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors, on their three-year association with IPL where they will promote their new model Tata Nexon

According to media reports, the new logo will not be very different from the existing one and the changes may not be very visible

Visual highlights from the seventh edition of IMPACT’s 50 Most Influential Women event held in Mumbai on Thursday 22nd March.

The FIR was filed by the police after BARC India’s vigilance team found out that the details of the households where BARC India’s BAR-O-Meters are installed were compromised