Top Story

e4m_logo.png

Home >> International >> Article

Sony to invest Rs 150 crore in DTH

23-March-2001
Font Size   16
Sony to invest Rs 150 crore in DTH

Sony Entertainment Television is planning to invest about Rs 150 crore in direct-to-home (DTH) broadcasting. It also plans to use the platform being set up by VSNL to get into this business.

Sony is planning to bring in at least 20 new channels through this platform. The idea is to make things more interactive, gaming, satellite radio music, home shopping, Internet, E-mail, video-on demand and pay-per-view would be provided to the consumer. The channel has set up a separate New Media Division to develop the interactive business.

While VSNL will provide the basic platform, content providers such as Zee, Star and Sony will use the platform to air a bouquet of channels. VSNL has been talking to Pan-AmSat and IntelSat for uplinking.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The aim is to advance the company’s goal of simplifying its business and drive deeper service connectivity to its clients