Top Story

e4m_logo.png

Home >> International >> Article

Sony to enter merchandising with JCPK

06-March-2001
Font Size   16
Sony to enter merchandising with JCPK

Sony Television is set to enter the merchandising arena with Govinda-hosted gameshow Jeeto Chappar Phaad Ke. Plans are afoot to come out with JCPK jackets, quiz books, Govinda idols and music cassettes within the next couple of months. The channel plans to enter into tie-ups with various retail outlets. Talks are also on with Tips for bringing out JCPK-branded cassettes.

Meanwhile, with Zee announcing the launch of reality TV show Prisoner of War, the channel war is expected to heat up in the coming months. Sony TV had in December last year launched the internationally popular TV show Survivor in its action channel, AXN.

STAR is getting ready to air KBC for Kids in the weekend slot from April onwards. . The present format of having KBC on four weekdays will be modified to factor in KBC for Kids on Sunday. The three top channels are slated to launch a slew of f new programmes over the next two months in a renewed battle for viewership.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In an exclusive data shared with e4m, Pan Masala/Zarda/Gutkha had the highest jump of 185 per cent in terms of ad volumes in the first 14 matches

Bose, who has a career spanning over two decades, was DNA’s Editor-in-Chief. He has previously been associated with the India Today Group

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compe...