Top Story

e4m_logo.png

Home >> International >> Article

Sony to double programming budget

23-March-2001
Font Size   16
Sony to double programming budget

SET India plans to double its programming budget to Rs 300 crore for 2001-2002. The company expected to close this fiscal with a revenue of around Rs 600 crore, which would be a 50 per cent jump from last year. However, there would be no jump in profits compared with last fiscal's level of around Rs 60 crore.

Also in the offing is a major foray into film production and distribution. The channel is entering into a tripartite alliance with Columbia Tristar and Sony Music. The budget for this scheme is expected to be around Rs 60 crore in the next one year.

SET India is currently strengthening its management structure. Over the next one month, the company plans to increase its top management strength from four to eleven.

The new media initiatives of the company would be directed at digitalising its 7,000 hours of programming and film content.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by