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Sony plans to enter into new genre of television programming

09-March-2001
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Sony plans to enter into new genre of television programming

Sony Entertainment Television is planning an entry into a new genre of television programming - `made for television' cricket. Sony has been working with a group of associates to develop programming which will involve live matches with celebrated national and international cricketers. The program will involve an actual match with added elements like audience participation through the Internet.

The channel is in the process of striking a deal with a leading cricket portal for the programme. The programme will be available during the official off-season and also when there is a break between tournaments. The official announcements and details of the programme will be made available by April or May. The events will be spread over a 10-15 day period per season over three seasons in a year.

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