Top Story

e4m_logo.png

Home >> International >> Article

Sony plans aggressive ground promotion for its game show ‘Jeeto Chappar Phaad Ke’

25-January-2001
Font Size   16
Sony plans aggressive ground promotion for its game show ‘Jeeto Chappar Phaad Ke’

Sony Entertainment Television is rolling out aggressive ground promotions for its game show in Bangalore, Mumbai, Delhi, Lucknow, Pune, Ahmedabad, Kolkata and Kanpur beginning today. To promote the game show, company has earmarked an ad budget of Rs 10 crore. The main objective of the ground event is to create excitement around the game show across the nation.

Apart from its promotion strategy, the company plans to deploy LCVs, (light commercial vehicles) with huge cutouts of Govinda in select cities across the country. These LCVs will invite clones of Govinda to participate in games and quiz shows aboard the LCVs.

To design its ground events Sony has roped in Mumbai-based event management company, Encompasses. As a part of its marketing strategy, the company plans to give away T-shirts, videotapes, caps and pens with a picture of Govinda imprinted on them to lucky winners. People will be invited to sing and dance to Govinda’s tunes during the ground events.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular