Top Story


Home >> International >> Article

Sony pins hopes on Survivor

Font Size   16
Sony pins hopes on Survivor

Sony Entertainment Television is all set to launch Survivor on its niche channel, AXN, which is largely focused on action movies and serials and adventure sports. The Survivor was the show which dethroned Who Wants To Be A Millionaire as the most-watched programme in the US.

Rupert Murdoch's STAR TV and Sony were both earlier vying for rights to Survivor, which have now been bagged by Sony. According to sources in the advertising industry, AXN is likely to screen the original series in order to test the waters in India. If it finds the response promising, it may also go in for an indigenised version. Sony officials confirmed that Survivor would be screened on AXN, but declined to give details.

Sony is simultaneously going ahead with game show Chappar Phad Ke, to be anchored by cine star Govinda. The strategy is clearly to flank market leader STAR from both sides. While Chappar Phad Ke will take on Kaun Banega Crorepati in the game show genre, Survivor will mark the introduction of reality TV - which tracks real-life people through their daily ups and downs -- in India.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular