Top Story


Home >> International >> Article

Sony gets its first crorepati

Font Size   16
Sony gets its first crorepati

With in a month of Sony Entertainment Television has found a crorepati, Narendra Kumar Varma, a 38-year old engineer from New Delhi in its show ‘ Jeeto Chhappar Phad Ke’ in. And as Sony Entertainment Television’s sets at Mumbai’s Film City witnessed mayhem today with the audience and technicians joining in the celebrations, Govinda set the closing scene on fire dancing a pulsating jig-and-thrust with an overjoyed Mr. Varma.

‘Jeeto Chhappar Phad Ke’, the SET gameshow conceived and presented by Derek O’Brien’s company K Q Score, has adopted a gameplan of going for high winnings at the initial stage of the show to pull in and sustain audience interest. The questions and the format have been so designed to create not only Rs 1 crore and Rs 2 crore winners; but also to enable participants to walk away with three and four crores, in a short span of time.

JCPK’s Friday to Sunday gambit in not taking Amitabh Bachchan’s KBC head on seems to have paid off well. JCPK started off right on target on January 26 logging an all-India TRP of 14.8 and a huge audience share of 49.6 per cent. It was the No 1 show for that week’s Top 50. It fell over the next few days to around 9.0 TRP with an audience share of around 40 per cent.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by