Top Story


Home >> International >> Article

Sony Entertainment to unveil new look today

Font Size   16
Sony Entertainment to unveil new look today

When you are in trouble, what do you do? Overhaul your image. After Star India, Zee Telefilms, it’s the turn of Sony Entertainment to join the bandwagon. The company will unveil its new look for two of its channels, Sony and SET Max today.

According to Sony, it’s not a reactive measure but an ongoing process. The on-air look at Sony changes every two years, and this time the company felt that its is right time to go and make changes happen as it going to celebrate its sixth anniversary soon.

According to Kunal Dasgupta, chief executive officer, SET India, “I’m sure that new look will set new standards for the marketplace, and viewers and the advertising fraternity alike will love it.”

Media analysts dub the revamp as an attempt to move up to the number two position. The viewership gap between Zee and Sony is not too large at present.

The makeover has been executed by Belief, a Hollywood based award winning design house.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

SEBI (Securities and Exchange Board of India,) imposed the fine for delayed disclosures under the Listing Agreement and the Insider Trading Regulations

Under BN Kumar’s leadership, PRCI held several successful global conclaves, brought out highly professional house journals and conducted international award winning social communication campaigns

At the 10th Pitch CMO Summit, marketers discussed the challenges of interfacing with the digitally empowered consumer.