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Sony drops DTH plans

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Sony drops DTH plans

Sony Entertainment Television has dropped its DTH platform plans. Instead the company has decided to negotiate with other companies for foraying into DTH projects. The three players, which have decided to provide A DTH platform, are VSNL, Star and Zee.

Mr. Kunal Dasgupta, SET CEO said, “The investments required in DTH is huge, touching up to Rs 3,000 crore, while companies would have to put in a initial investment of Rs 500 crore -Rs 600 crore. People are receiving a whole array of channels by paying the cable operator Rs 125 per month. But one cannot avoid DTH. That’s like saying that you don’t want to progress.”

Mr. Kunal Dasgupta said that it was not economically viable for a company to use DTH only for television services. "DTH has to be used for a whole array of services including radio, Internet and so on and not only television," he said. A DTH platform has up to 350 radio signals.


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