Top Story

e4m_logo.png

Home >> International >> Article

SET earns Rs 14 crore from Hrithik Roshan show

30-April-2001
Font Size   16
SET earns Rs 14 crore from Hrithik Roshan show

Sony Entertainment Television has earned Rs 14 crore from the Hrithik Roshan show and also has lined up big movies and cricket to revamp Max. SET has also bought three-year rights for international cricket matches to be played in Sri Lanka from Nimbus.

The big movies lined up are Mohabbatein, Kaho Na Pyar Hai and Mission Kashmir. The channel will run an Amitabh Bachchan festival from June to September. Max will start to show the movie at 4 pm. This will be followed by film-based shows between 8 and 9 pm followed by another movie at 9 pm.

On Saturday and Sundays, the first prime movie will be aired at 5 pm; the second at 9 pm. No prime time movies will be repeated with the timeframe of a month.

The channel plans to launch a slew of film-based shows like Biographies: Ek Kalakaar Ki Khani on Wednesdays 8.30-9 pm from April 25, Kahani Poori Filmi Hai on Thursday 8-830 pm and Max Top on Mondays at 8 pm from April 23.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by

The campaign takes the narrative forward to persuade prospective investors to invest in mutual funds