Top Story

Home >> International >> Article

Sawal eyeballs ka: Zee TV’s game show a flop

07-November-2000
Font Size   16
Sawal eyeballs ka: Zee TV’s game show a flop

Zee TV’s Sawal Dus Crore Ka has not exactly endeared itself to television audiences. And this was evident in the show’s first week itself. However, what is astonishing is the alacrity with which audiences abandoned the show in its first three performances. There are equally disturbing portents for Star Plus. The channel’s game show programme Kaun Banega Crorepati, is now dragging in smaller audience shares. Zee’s Sawal started big on its first day (Monday, October 23) with a television rating point of 12.4. In listings, it was the Number Three programme, just behind Star Plus’ KBC which had a TVR of 13 (TAM Media cable and satellite homes — nine cities — for the week October 22-28). On the second day (Tuesday), Sawal fell to a TVR of 7.4 at Number Ten spot, compared with KBC which had a TVR of 10.7. On October 26, KBC on Diwali Day had film stars Sonali Bendre and Aamir Khan as contestants, and Zee’s Sawal was down to a TVR of 3 at a lowly Number 27 in the listings. ORG-Marg’s Intam figures showed Zee’s Sawal opening on October 23 ahead of Star’s KBC. For the half hour from 9 pm to 9.30 pm, when they were pitted against each other, ‘Sawal’ had a TVR of 12.3 compared to KBC’s 10.1. By the third day (Thursday, October 26) however, for the same half-hour, KBC was 9.0 while Sawal was down to a miserable 3.0. KBC has started showing a declining audience share — something STAR is trying to counter by getting celebrities to participate as contestants. KBC hit a high in this period on October 19 when Harshvardhan Nawathe was shown winning the crore jackpot. With a TVR of 23.8 per cent and an audience share of 56 per cent across 9 cities (TAM Peoplemeter), it was way ahead of everything else. However, in the show that followed, KBC was down to a TVR of just 13 and an audience share of 34.1 per cent. In the days that followed, KBC veered between a low of 31 and a high 37.8 in audience share.

Tags

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Bharti-Airtel issued a statement claiming the apex court dismissed Jio’s petition granting Airtel a partial reprieve over its IPL advertising campaign

Hareesh Tibrewala explains how Block Chain technology can help monetize your digital footprint, as per your own rules, instead of a 3rd party doing it

Kavinder Singh talks about the brand’s advertising and marketing strategy and tells us how it has has played an integral role in the rise in its standalone net profit to Rs 38.55 crore