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RoadMap of an Advertising Opportunity

01-August-2001
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RoadMap of an Advertising Opportunity

This is the first in the series of articles that look at non-conventional, non-traditional, niche media vehicles, which are increasingly being utilized by advertisers and marketers. Today we analyze the Eicher City Map’s growing popularity as an advertising medium apart from its obvious usefulness in locating destinations.

Eicher launched City Map for Delhi 5 years ago, and has become a runaway success since. Easily the best-produced map in India, and among the best in the world, it has already sold over a lakh copies to date. The reasons are not hard to find. It’s accurate, comprehensive and user friendly. Eicher City Map – Delhi is quite unmatched. For instance, it even landmarks individual house numbers, besides institutions, restaurants, banks, offices, industries, petrol pumps & more. As the country’s first & only world class map, Eicher City Map-Delhi remains on the best selling list of the capital’s bookshops. And now, it’s getting better!

Introducing Black and White version of the Eicher City Map – Delhi: A more cost effective, pocket friendly buying option for the customer. The B&W reprint of the existing full colour Eicher City Map-Delhi will fill the overwhelming need for a more economical version of the best seller. Which, in turn is expected to increase the Map’s sales substantially and widen its reach and audience even further. Considering that the Eicher City Map-Delhi has an average shelf life of 3 years and is referred to by one and all, it could be an excellent medium for communicating information about a product or service.

Eicher City Map is an advertising opportunity you just can’t afford to pass by!

For a start, consider the vast audience you stand to reach. Tourists - Indian and foreign - who want to explore Delhi — its culture, life-style, sightseeing spots, cuisine, sales & field teams of innumerable service industries, and almost everyone who travels by car — a huge segment that is discerning and has spending power.

Beyond relevant reach, map offers – high shelf life – high referral and thus exposure. All of which means that, an advertiser, gets an exponentially high OTS (Opportunity to see). This might translate into high rate of return on advertising investment.

Finally, add the fact that the advertising tariff is very reasonable. And you have a rare, top visibility opportunity to publicise your company and product. Some of the advertisers in the last edition include ANZ, Apollo, Castrol, DLF, Essar , Exide, Gillete , Hindustan Motors, Pepsi , Hero Honda , CB Richa

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