Top Story


Home >> International >> Article

Reliance to launch interactive television

Font Size   16
Reliance to launch interactive television

Reliance Entertainment is planning to launch interactive television. Interactive TV is meant to deliver content to its broadband venture via set-top boxes. The broadband network, when operational, will enable customers to watch their favourite television programmes, make telephone calls and use the Internet via fibre optic cables.

Even as Reliance Entertainment has a team in place in Mumbai for working on the interactive TV project, no date has been fixed as yet to launch it. The business plans for this project have still not been finalised.

Content for interactive TV would be finalised around three months before the launch. But, it is more or less clear that Reliance would focus on ‘infotainment’, which includes information, distance education and games, for its broadband content. Fiction and popular soaps are not what the company is looking at. Also, the production for interactive TV would be primarily in-house.

As per a recent study conducted by interactive technology companies in the US, the majority of consumers understand what interactive TV is, they want it now, they are willing to upgrade from analogue to digital cable, and switch between cable and satellite services in order to get interactive content delivered to their homes.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

One of the latest entrants to the IPL club, Kent RO Systems recently announced its sponsorship deal with Kings XI Punjab

The shortlists in the Media, Publisher, Creative and Branded Content categories are now up on the website

According to BARC India data, English news genre grew by 2.76 per cent whereas Hindi news genre saw a 30 per cent growth during North East Assembly elections results on March 3