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Promos of rival shows on same channel soon

30-March-2001
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Promos of rival shows on same channel soon

Imagine watching the promos of Kaun Banega Crorepati and Jeeto Chappar Phad Ke on the same channel. Soon this is going to be a reality with the launch of Channel Guide, a dedicated information channel of all television programmes. Promoted by Rajesh Jain, the channel has been dubbed the “Digital Preview Channel” for all the satellite television channels over the Indian footprint.

Channel Guide - earlier known as Bokadia Finance - diversified into the media business late last year and the preview channel is going to be their first project. The channel service will bridge a widening gap between the tele-media content and potential viewers' awareness.

The channel will be telecast from Thaicom 3 hot-bird satellite with footprint covering 47 countries. The channel could prove beneficial for all broadcasters who can now run all their promos on just one channel.

The project involves a total outlay of Rs 10 crore. However, the initial outlay would be Rs 5 crore funded through internal accruals. The company is planning tie-ups with cable operators to be available on 200 Major Cable Networks of India which enjoy a connectivity base over 2.5 million.

Channel Guide will tie-up with two state-of -the-art studios in Mumbai for shooting-floors and packaged with lot of graphics application.

The broadcasters will be provided different genres to make 10-20 minute capsules and cover all categories of TV programmes. There are close to 21 categories of television programmes like for instance children's programmes, family soaps, serials, thrillers, game shows, music programmes, talk shows, travel shows to name a few. The channel will carry information on these categories and will be an 8-10 hour separate dedicated channel.

The channel will have different sections of four target groups covering viewers, channels, advertisers and cable operators. The channel will have information about all programmes with the option to enable selection of their favourite list across different TV channels.

The channel will earn revenues from broadcasters who will buy time from them. Each broadcaster will get a maximum of 40 minutes a week per channel. The channel expects to earn revenues to the tune of Rs 4-5 crore in the first year of its operations. By the first quarter of the second year, the channel expects to break even.

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