Top Story

e4m_logo.png

Home >> International >> Article

Prasar Bharati needs to work out a strategy

02-February-2001
Font Size   16
Prasar Bharati needs to work out a strategy

The Prasar Bharati needs to work out a strategy that is cost-effective in extending coverage to all parts of India while focussing on values which are beneficial to the society, according to Information and Broadcasting Minister Sushma Swaraj. The minister has also urged Doordarshan and All India Radio to be vigilant in selecting programmes for their networks. Ms Swaraj was speaking at the inaugural function of the three-day conference on digital broadcasting being organised by the Broadcast Engineering Society (India) on Thursday.

Emphasising that Prasar Bharati has a pool of talented programming and engineering personnel, Ms Swaraj said the public broadcaster must use its studios and personnel in a more meaningful way. The minister said that this was the era of broadcast engineers and that the government must look at an incentive package for them.

Also addressing the inaugural session of the conference were Minister of State for Information and Broadcasting Ramesh Bais; I&B Secretary Pawan Chopra; Vice Chancellor of Guru Gobind Singh Indraprastha University KK Agarwal; and BES (India) president RKGupta. Prof. KK Agarwal was conferred the honorary fellowship of BES on the first day of the conference.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular