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Pradeep Iyengar quits Fulcrum

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Pradeep Iyengar quits Fulcrum

Mr. Pradeep Iyengar, who was heading Presto, the division of Fulcrum for press advertising, has put in his paper on Monday. According to informed sources, Iyengar will be joining Tata Services. Before joining Presto, Iyengar was with Lintas Media. In the absence of Iyengar, Presto would be headed by Avinash Pillai and Himanshu.

Presto is getting reconstructed aggressively to handle the heavy flow of print advertising. The informed sources say that some of the Lever brand will be using the print medium heavily. This could be corroborated with the fact that some brands of HLL, e.g. Sunsilk, Lakme and Lux are splashed all over the prints today and have had heavy spends in the print lately.


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Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)