Top Story


Home >> International >> Article

Pitara to sell content to TV broadcasters

Font Size   16
Pitara to sell content to TV broadcasters

Pitara Kids Network Private Limited is in talks with major TV broadcasters, including Star TV, Sony and Zee TV, for selling animated programmes. Started as a dotcom for the children, the company is going to launch radio broadcast service for children on the Internet this July.

The company has already invested in studios and voice recording facilities, the cost of launching radio services would cost around Rs 2-3 lakh per month.

The web-based radio, targeting children below 13 years of age, will be available on website. The types of programmes broadcast will include news especially for the children, original poems, voice animated stories, book reading and excerpts and Indian folklore.

The company is also launching e-shopping venture, animation CDs and Krowser software in the month of May.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.