Top Story


Home >> International >> Article

Percept bags Magic pre-paid card account

Font Size   16
Percept bags Magic pre-paid card account

Percept Advertising has won a Rs 40 crore business of Bharti Cellular's pre-paid cash card Magic, its 50:50 joint venture with Carat, Carat-Integra, has won the media buying business of Airtel. By moving the Airtel media business, the Bharti group has consolidated its entire buying business worth Rs 80 crore with Carat-Integra. Chaitra Leo Burnett was handling earlier, Magic account, while Airtel's buying business was part of Rediffusion's media specialist Media Edge.

As a result of these moves, Percept Advertising and Carat-Integra can now boast of having cornered almost the entire advertising business of the Bharti group.

Except for the communication business of Airtel, that continues to be with Rediffusion, Percept handles the advertising for all other Bharti group brands: Magic, Mantraonline, Beetel and Bharti Corporate. The much coveted advertising business of the high-profile Airtel worth Rs 40 crore.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

One of the latest entrants to the IPL club, Kent RO Systems recently announced its sponsorship deal with Kings XI Punjab

The shortlists in the Media, Publisher, Creative and Branded Content categories are now up on the website

According to BARC India data, English news genre grew by 2.76 per cent whereas Hindi news genre saw a 30 per cent growth during North East Assembly elections results on March 3