Top Story


Home >> International >> Article

Patco to merge with El Zee Television

Font Size   16
Patco to merge with El Zee Television

Zee Group’s Programme Asia Trading Company Limited (Patco) is planning to merge itself with its subsidiary El Zee Television Limited in the current financial year. The proposal is part of the Zee Group’s restructuring exercise, carried out according to the recommendations of a consultant company.

Zee Telefilms had bought Star’s 50 per cent stake in Patco, which used to produce programmes and do events for Zee Cinema. But those operations are now done by Zee Telefilms (ZTL) and the fixed assets of the company were sold at the beginning of the last financial year.

Patco has undertaken restructuring of its business operations for better efficiency. As a part of is exercise. It is looking at merging its operations with its subsidiary El Zee.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular