Top Story

e4m_logo.png

Home >> International >> Article

O&M to implement its global business strategy '360 degrees' in India

13-August-2001
Font Size   16
O&M to implement its global business strategy '360 degrees' in India

Ogilvy & Mather plans to implement its global business strategy called "360 degrees" which calls for creation of a new post of "brand stewards". The strategy is in various stages of implementation across the world and has now been kicked off in India.

There are several activities revolving around a brand, which ranges from direct marketing to public relations. The brand steward will be responsible for coordinating all these activities.

The idea is to provide synergies to the clients. O&M has not yet finalised how many brands will have brand stewards. The focus will be more on significant ones. But the agency would not mind roping in stewards for smaller brands as well.

O&M, which handles several key brands like Titan, IBM, TVS Scooty, Allen Solly, Lux among others, has recently bagged Midday Multimedia and CRY (for direct marketing).

O&M is putting lot of emphasis on rural marketing. Its rural communication division, Outreach, is also handling social projects like population and education programmes for the government and NGOs.

O&M, which is regarded for its creativity, got five nominations at the recent Cannes ad awards and won two silvers at Clio awards. These highly acclaimed ads include that of Ciba Vision, Post It and Weekender.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular