Top Story

e4m_logo.png

Home >> International >> Article

O&M to hold 2.94% stake in More Group

20-June-2001
Font Size   16
O&M to hold 2.94% stake in More Group

Ogilvy and Mather Ltd. (O&M)'s stake in Mumbai-based More Group India Ltd. -- known for promoting specialised outdoor communications under the brandname ADSHEL -- is falling to 2.9% following a fresh preferential allotment to Clear Channel Pacific Pte Ltd., Singapore. O&M originally held 30 per cent in the joint venture.

The non-resident shareholding in the Indian venture is being increased as the company finds a huge market potential for outdoor specialised communication media. More Group India is already engaged in the business and has been acquiring conducting rights for billboards and other outdoor advertising medium.

It also participates in various outdoor advertising related tenders, which are being put up for bidding by various government and local municipal authorities. The company has implemented the project of building and is now operating 49 bus shelters in Bangalore.

It has also acquired advertising rights from the Southern Railways for building and operating glow signs and advertisement panels on railway under-bridges in Bangalore and it has also acquired advertisement rights from Northern Railway for Chandigarh.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular