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New avataar of Asiaweek to hit stands on May 4

01-May-2001
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New avataar of Asiaweek to hit stands on May 4

Asiaweek will hit the stands in its new avataar on May 4. Seen as a part of its 25th anniversary celebration, the changed Asiaweek is meant to look at Asia in a new way altogether. The changes in the magazine will include new design and new editor, will be focussed more on business, technology, personal finance and social trends. On the whole, the magazine will be edgier, smarter and fun to read.

Asiaweek is published by Hong Kong based Time Inc. Asia, part of the Time Warner Group. The other publications in this stable include Time, Fortune, People and Entertainment Weekly. The first issue of the magazine was published on December 9, 1975. The editorial of the first issue stated the mission of the magazine. It said: Asiaweek was created to fill a vacuum—to provide a general interest newsmagazine covering politics and business, arts, sport, social affairs and people.

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