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MTV India to air ‘MTV Record Tod’

29-March-2001
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MTV India to air ‘MTV Record Tod’

MTV India will air MTV Record Tod. The show will be aired seven days a week. MTV will visit college campuses across the country and invite students to create records—from a Sardar who wears a 20-meter turban to a 50-foot human pyramid; from students of architecture who create a 20-foot house out of paper in less than a hour to 24 girls who manage to squeeze into a Maruti 800 and travel for 10 meters. The show is sponsored by Sprite in association with Hero Honda.

To participate in the show, one can log onto mtvindia.com, register the college and the record one would like to set/break.

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The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)