Top Story

e4m_logo.png

Home >> International >> Article

MEN yet to encrypt FTV

04-December-2001
Font Size   16
MEN yet to encrypt FTV

Modi Entertainment Network has not been able to encrypt the Fashion TV, by December 1 due to technical problems.

Modi Entertainment Network, which distributes FTV in India, believes the encryption of the channel will be done within a week. This is the second time that Modi Entertainment Network has delayed the encryption of the channel. Before announcing the encryption date of December 1, MEN had planned to encrypt the channel in November.

According to the industry sources, the delay in converting FTV from a free-to-air to a pay channel was due to the fact that no MSO was willing to pay for the service at this stage.

Though Modi Entertainment Network distributes three pay channels, it can hardly bundle DD Sports with Hallmark and FTV. The three-channel package costs lower than their individual prices put together. But the price of DD Sports is not flexible, even though it is being clubbed with the other channels and sold as a package.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

FMCG brands Reckitt Benckiser and Hindustan Lever continue to lead BARC's Top 10 Advertiser

A look at the recipe mix that produces better results when marketers want a campaign to go viral

Jigar Rambhia shares his views on the indisputable popularity of IPL among sponsors and cricket aficionados