Top Story

e4m_logo.png

Home >> International >> Article

Media2India launches Direct marketing tool

23-March-2001
Font Size   16
Media2India launches Direct marketing tool

Media2india has recently launched - DirectNet - a direct marketing tool in a bid to provide integrated online marketing solutions to its clients. DirectNet is an Opt-In email database that spans several different user-interest categories, garnered from more than 25 sites.

DirectNet offers advertisers the opportunity of creating exclusive stand-alone e-mail campaigns as well as using readymade and focused newsletters. It supports advertising in the form of banners as well as text links It is a completely Opt-in list i.e. users have opted to receive information, mailings and offers from categories of interest to them. DirectNet cannot be used for spam.

According to a January 2001 report released by Jupiter Research, the worldwide authority on Internet commerce: "Promotional e-mail delivery between marketers and consumers will emerge over the next two years as a powerful revenue stream for large portals, ISPs and Web-mail providers. As e-mail marketing proliferates, Jupiter projects that ISPs and e-mail service providers will have approximately 5.6 billion e-mail messages cross their networks for each one million subscribers by 2005.

Jupiter predicts that advertisers will send 268 billion email messages in 2005 - 22 times the number of promotional marketing e-mails sent in 2000.

A Jupiter Research study also shows that while click through rates (CTR) on banner advertising average between 0.005-1 per cent, the response rates on email marketing are as high as 5-15 per cent.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular