One of the leading Telugu channels, Star Maa is launching two new serials in the afternoon slots on May 21, namely Kante Koothurne Kanali and Shambhavi.
Kante Koothurne Kanali will be telecast at 1:30pm from Monday to Friday. The show charts the journey of a girl named Hasini and life in her marital home.
Another serial named Shambhavi will be telecast from Monday to Friday at 2:00 pm. The show depicts the story of a human who is all forgiving and a Goddess who is vengeful. Peddamma Talli devotee Jyothi is killed by her husbandâ€™s brother. The goddess steps out of the shrine to destroy everything and take revenge on the murderer. The only thing that saves the village is the cries of Jyothiâ€™s new born girl, Shambhavi, who evokes the maternal emotions in the Goddess.
The promo of both serials were released on YouTube and social media pages of Star Maa and have already become a hit with the audience.
Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker Indiaâ€™s performance and a lot more
Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.
In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.
Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer
A total of 183 advertisements were picked up by ASCIâ€™s Suo Moto surveillance
Communication experts say that the recent Airtel controversy on Twitter is a lesson for consumer-facing brands to rejig their customer support and make it more apt for social media