Top Story

e4m_logo.png

Home >> International >> Article

Malayala Manorama Group diversifying into entertainment

13-July-2001
Font Size   16
Malayala Manorama Group diversifying into entertainment

Malayala Manorama Group, plans to diversify into production of national soaps, and increase its regional language entertainment content. The group is setting up a production studio in Kochi at an initial investment of Rs 5 crores. It is also weighing options of getting into channel business.

Within three months, the group plans to come out with a portal targeted at Malayalees staying abroad, which will have content in Malayalam and English. To start with, there will be news, entertainment, chats and e-mail service. The Internet site will have over 20 channels.

The thrust in print will be to increase the circulation of The Week in the northern and western regions of the country. The Group has appointed Research agency, Mode to do a research study for this purpose.

To beef up distribution, Malayala Manorama announced the launch of its automatic vending machine service to sell its newspapers, magazines, yearbooks and CD ROMs at Mumbai, Chennai and Thiruvananthapuram airports. The company plans to spread out to New Delhi, Bangalore, Hyderabad and Kochi soon.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by