Top Story

e4m_logo.png

Home >> International >> Article

Major companies cut down their adspend

28-July-2001
Font Size   16
Major companies cut down their adspend

Hindustan Lever, notched up a sales growth of 5 per cent, but slashed advertising by 6 per cent. ITC too slashed adspend by one per cent when sales moved up by 9 per cent. Bata’s sales dipped by 2 per cent and its adspend was down 13 per cent. Castrol India sales were up a meagre 2.5 per cent and the company slashed adspend by 8 per cent.

In contrast, S Kumars’ sales were up 15 per cent, but money spent on advertising moved up by a whopping 209 per cent to Rs 25.61 crore in the last fiscal compared to Rs 8.29 crore in 1999-00. Birla VXL, stepped up adspends by 137 per cent from Rs 12.49 crore to Rs 29.60 crore.

Indian Rayon did a similar act but in a even bigger scale. It spend Rs 38.41 crore on ads last year which is 455 per cent more than the previous year. This happened because it bought out Madura Coats brands like Louis Philippe, Allen Solly, Peter England and San Frisco. Madura Coats (an MNC once again) saw sales dip 16 per cent and adspend fall 88 per cent.

Satyam Infoway and Infosys too increased adspend by 188 per cent and 197 per cent, respectively.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube