Top Story


Home >> International >> Article

Madison appointed as single media partner of Domino’s

Font Size   16
Madison appointed as single media partner of Domino’s

Domino’s has appointed Madison Media as the single media partner (in charge of both media planning and buying) replacing Grey Worldwide which was its full service advertising agency for the past three years. The account is worth Rs 15-crores.

Domino’s is taking a re-look at the operating effectiveness, corporate overheads and profitability after a new team head took charge a month ago.

According to the Industry sources the pizza chain’s creative department is likely to move from Grey as well.

Traditionally, strategic media planning used to be handled out of the creative agency while media buying was hived off to a media specialist.

Beginning with Coca-Cola in 1999 and more recently HLL, advertisers seem to have realised the effectiveness of combining strategic media planning with media buying and consolidating this with a media specialist arm.

But what distinguishes a good media agency from an ordinary one is the level of media expertise in strategic planning, the infrastructure for successful implementation and the existence of a strong feedback loop to capture learnings from media campaigns.


Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)