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LoginMedia.com to help create and release ads

11-September-2001
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LoginMedia.com to help create and release ads

LoginMedia.com through its venture LoginAds will enable anyone to create and release advertisements at the click of a mouse in a publication of their choice anywhere in India. The company has been promoted by Thiruvengadam Investment Private Ltd., the investment arm of the RK Swamy Group.

Set up with an initial investment of around Rs 5 crores, LoginAds.com will be live in two weeks’ time. It is targeted at individuals, small and medium enterprises and professionals who use advertisements once in a while. The service will be useful even where there are no newspaper offices or when one wants to release ads in outside publications with no local representatives.

The site will offer four kinds of advertisement options — classified display ads, classified ads, display ads and design services. It has a wide range of templates to choose from (90 for display and nine for classified display and three in classified — matrimonial, real estate and auto) with editable text or users have an option to create their own ads by entering their text, adding an image or logo.

Then you can preview the ad, make the necessary changes and save the ad, before choosing a publication, edition and date and clicking on the release option and paying for it. Information on 140 publications from across the country with a comprehensive update on the packages they offer and their rates is available on the site. Currently, there are two payment options — credit card and demand draft.

Once the advertisement is created and the release instructions are given, the ad is retrieved, upgraded if necessary, positives made and couriered to the publication after booking space.

Except for design services for print, TV and multimedia ads, which would be charged on a job-to-job basis, the site would take a service fee of 10 per cent on the publication’s tariff, subject to a minimum of Rs 100 per release. Its target is to garner 10 to 15 per cent of the casual advertisement market in the country, roughly estimated at Rs 1,500 crores, in the first year of operations.

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