Top Story


Home >> International >> Article

Living Media Group to launch Radio Today on December 31

Font Size   16
Living Media Group to launch Radio Today on December 31

Living Media Group plans to launch its FM radio operation, Radio Today on December 31.The company is in the process of finalising the towers for setting up its temporary radio stations in the metros. It is also working out the modalities of cost, content, marketing and technical details for its FM channels.

Radio Today has licence for three metros- Delhi, Calcutta and Mumbai, and has identified some towers for setting up their stations. In Delhi, Radio Today has decided to set up its transmitter on top of the Videocon Tower, the building in which the group’s television office is located. For the other two centres, Calcutta and Mumbai, it is yet to finalise the buildings.

For setting up transmitters on temporary towers, the company is talking to three suppliers, one of which is from the US and the other two from Europe.

The temporary tower will mean an additional cost of around Rs 30 lakhs to the company. The transmitters, which are priced at anything from Rs 1 crore to Rs 1.25 crores each, can be used in both temporary and permanent towers. Even in a common consortium tower, each FM player must have its own transmitter.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular