Top Story


Home >> International >> Article

Kermit channel goes off air in Asia

Font Size   16
Kermit channel goes off air in Asia

Crown Media’s Kermit channel has been killed off in Asia, after cable networks reported poor response. Kermit programming however will continue as a special kids block on the main Hallmark Channel. India was the only market Kermit will continue as a 24-hour separate service. The channel has gone off the air from Wednesday in Indonesia, Philippines, Singapore, Thailand and the rest of south-east Asia. Hallmark has relaunched itself with new branded prime time blocks, and reworked graphics and music scores from November 1. The aim is to move away from a boring and laid-back look to a more youthful image with the channel slogan `Celebrate Life’, The rebranded Hallmark package will be first introduced in Asia, followed up by Latin America and Europe. The Kermit block, from 7am to 9am and 4pm to 7pm on weekdays will form part of this new package. In India, the two channels roped in their first sponsors, including the Pepsi, Godrej, Bacardi and Electrolux brands for the premiere of the TV movie `ayson and the Argnots’. The Kermit and Hallmark service are distributed by Modi Entertainment Network and the two channels claim a connectivity of around six million homes.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular