Top Story


Home >> International >> Article

KBC tops TRP ratings on New Year’s Eve

Font Size   16
KBC tops TRP ratings on New Year’s Eve

The results of the war fought between channels on New Year’s Eve are out. Ahead of its schedule, TAM has released the TRP ratings of programmes shown on various television channels on December 31, 2000. As per the flash ratings released by TAM, Sony’s ‘Eternal Asha’ grabbed the overall channel share, while KBC on Star Plus topped the TRP rating in most cities including Mumbai, Delhi, Calcutta, Ahmedabad, Kanpur and Bangalore.

The special edition of KBC with Shah Rukh Khan and Rani Mukherjee got 12.6 points in Mumbai, 12.4 in Delhi, 19.4 Calcutta, 21.5 in Ahmedabad, 20.2 in Kanpur and 10.2 in Bangalore, topping at all these places.

As ‘Eternal Asha’ on Sony was shown over a longer duration than many other programmes on other channels, Sony got the maximum overall channel share. Individually, ‘Eternal Asha’ is a close second after KBC in several channels. In Mumbai, Delhi, Calcutta, Ahmedabad and Kanpur, Eternal Asha is second with 9.7, 7.3, 14.05, 7.9, respectively.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.