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JWT gets complete Domino's account in the US

24-January-2002
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JWT gets complete Domino's account in the US

Domino''s Pizza has consolidated its advertising agency relationships from four agencies to two, and named J. Walter Thompson the company''s agency of record.

Domino''s Pizza, the second largest pizza restaurant in the United States and the world leader in pizza delivery, has consolidated its general market advertising with J. Walter Thompson. The trade press estimates the billings at $100 million plus.

JWT Detroit, first began working for Domino''s in 1996 providing media buying and field marketing and now both JWT New York and JWT Detroit, will work in concert as all responsibility for advertising creative development, execution, multi-cultural advertising and its media placement in the U.S. is entrusted to the agency.

Marti Flores Pietro Wachtel, an agency under common ownership with JWT of WPP Group, plc., will continue to manage Domino''s Hispanic marketing and advertising needs.

Domino''s has ended its relationships with Deutsch, Inc. (general market creative) and Don Coleman & Associates (African-American-specific advertising). J. Walter Thompson has added the consulting services of Greg Walker, former president and COO of UniWorld, to assist in leading Domino''s multi-cultural marketing programs and business strategies.

"J. Walter Thompson has been awarded creative duties because of its renowned brand-building capabilities," said Ken Calwell, Domino''s Executive Vice President - Build the Brand. "We''re confident they will bring a distinctive creative edge to our total communications efforts. They have the resources to build relationships between our brand and our consumers in every discipline and communications channel.

J. Walter Thompson has served as Domino''s media buying and field marketing agency of record since 1996. Marti Flores has been Domino''s Hispanic agency partner since 1998.

"Domino''s Pizza is a respected and growing mega-brand in the category," said Bob Jeffrey, president of J. Walter Thompson North America. "We are delighted to expand our partnership to encompass total brand communications."

The first television spots for Domino''s will air March 4 as part of the company''s ongoing "Get the Door, It''s Domino''s" advertising campaign.

Founded in 1960, Domino''s, Inc. operates a network of 7,112 Company-owned and franchised stores in the United States and 63 international markets, with worldwide of more than $3.5 billion.

In India the account is currently handled by Eqqus. Going by the trend in the last couple of years wonder what effect this realignment in the US will have on Domino''s preferences here. HTA though handles Pizza Hut, which is a competing brand. Hungry for business kya!

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