Top Story


Home >> International >> Article

Ji Mantriji emerges winner among new serials

Font Size   16
Ji Mantriji emerges winner among new serials

According to the ratings released by INTAM indicate that only Ji Mantriji aired on Star Plus has emerged a clear winner among the new serials. INTAM’s ratings are for all cable and satellite households across 29 cities that constitute the Hindi belt. The target audience is all individuals in the 4+-age category.

Ji Mantriji, a weekly political satire starring Farooque Shaikh and Jayant Kriplani, made its debut on April 26. The serial, which is produced by NDTV, was launched after Star Plus decided to stop airing Kaun Banega Crorepati on Thursdays. Ji Mantriji is aired in the crucial 9:30 p.m. to 10:00 p.m. prime time slot every Thursday.

The first episode had a rating of 3.21 TVRs. This improved to 4.13 for the following Thursday, again improving to 4.44 TVRs for the episode aired on May 10.

Kaahin Kissii Roz, a Balaji Telefilms production, has had ratings in the range of 2 TVRs since it was launched on April 23. The serial is aired Monday through Thursday on Star Plus between 8:30 and 9:00 p.m. Kaahin Kissii Roz hit a peak of 2.8 TVRs for its second episode and is at 2 TVRs for the latest available ratings (for the episode aired on May 10).

The other Balaji production Kkusum on Sony has recorded an average of 2 TVRs for the first two weeks. It has recorded a peak of 2.8 TVRs for the episodes aired on May 3 and May 9 respectively.

Sony also launched Kahin Diya Jale Kahin Jiyaa with Kkusum on May 1. This has hovered around the figure of 2 TVRs touching a peak of 2.4 TVRs. The soap is aired four times a week and is produced by Reena Wadhwa. l


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.