Top Story

e4m_logo.png

Home >> International >> Article

International: WPP eyes Aegis acquisition; teams with equity firm in counter move against Publicis

06-October-2005
Font Size   16
International: WPP eyes Aegis acquisition; teams with equity firm in counter move against Publicis

Publicis Groupe has at least one rival in its takeover bid for Aegis Group: WPP Group is teaming with private equity firm, Hellman & Friedman, in taking a look at Aegis.

In a statement to shareholders on Tuesday morning, Aegis said that it had met with more than one “potential offeror to share non-public information on the company.” Aegis added that there could be no certainty that any offer would be made for the company.

Executives close to the situation identified the interested party as WPP and said that it was lining up a bid with private equity firm Hellman & Friedman. It is believed that WPP’s main interest is in Aegis’ research company, Synovate, and that Hellman & Friedman is eyeing Carat, its global media buying and planning entity.

Analysts have also cited Omnicom Group as a potentially interested suitor in Aegis. WPP, Omnicom and Publicis declined to comment. Publicis last week confirmed that it had had discussions with Aegis, but made no offer.

Speculation about Aegis’s future has been mounting since Vincent Bollore, Chairman of French advertising group Havas, started building a stake in Aegis in August. This week he increased his stake in Aegis to 12.63 per cent, making him Aegis’ largest shareholder and giving him enough shares to have influence over the future of the London-based company.

Source: AdAge.com

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube