Top Story

e4m_logo.png

Home >> International >> Article

International: Sony Media Business successfully defended by Universal McCann

09-July-2001
Font Size   16
International: Sony Media Business successfully defended by Universal McCann

Universal McCann here has successfully defended its $250 million-plus Sony Pictures Entertainment media buying business. The 14-year incumbent kept its show business credentials after a protracted six-month review that included Starcom, Chicago, and The Media Edge/MindShare, New York, in the final round.

The review began when Sony distribution chief, Jeff Blake took over marketing after Bob Levin, president of worldwide marketing, left, and the Universal McCann contract was expiring. But the review soon spiraled into a debate about consolidating media responsibilities for all Sony units, including Sony Electronics -- handled in the United States by The Media Edge out of its Irvine, Calif., office -- Sony Music Entertainment and Sony Computer Entertainment America. The decision was delayed as the TV upfront approached.

In the end, while top executives of several global networks, including WPP and Publicis, made presentations about consolidating media, the review never grew beyond the studio.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by

The campaign takes the narrative forward to persuade prospective investors to invest in mutual funds