Top Story


Home >> International >> Article

International: Singapore Telecommunications call for $20m media pitch

Font Size   16
International: Singapore Telecommunications call for $20m media pitch

Singapore Telecommunications (SingTel), is calling for a review of its $20 million media account as it strives to consolidate the business. Agencies pitching are believed to include WPP Group's The Media Edge, Bcom3-owned Starcom, Zenith Media, part of Newco, the new venture between Publicis Group and Cordiant Communications Group and Aegis Group-owned Carat.

Currently, The Media Edge has about 70% of SingTel's media-buying business, mainly print, while Starcom handles the remainder, mostly TV. Singapore-based Dentsu, Young & Rubicam, is Singtel's lead creative agency with Leo Burnett Worldwide and BBH handling smaller projects.

Commenting on the review, an agency insider says: "Clients are realizing that economies of scale are a huge factor in media-buying, so it makes sense for SingTel to consolidate their quite considerable spend. But whether they'll move away from one of their two incumbents remains to be seen." A decision is expected by the end of August.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Under BN Kumar’s leadership, PRCI held several successful global conclaves, brought out highly professional house journals and conducted international award winning social communication campaigns

At the 10th Pitch CMO Summit, marketers discussed the challenges of interfacing with the digitally empowered consumer.

Aamir Khan will soon be seen in a full-fledged marketing campaign around the upcoming Vivo products and will feature in a new television commercial