Top Story


Home >> International >> Article

International: Samsung global marketing chief going to Intel

Font Size   16
International: Samsung global marketing chief going to Intel

Eric Kim, executive vice president of global marketing operations at Samsung, is leaving to become chief marketing officer at Intel Corp., according to executives close to the situation.

Samsung is currently in the throes of a global agency review estimated at up to $700 million, with a decision expected in mid-September.

Gregory Lee, hired recently as Samsung's chief marketing officer, is expected to take over Mr. Kim's duties. Neither Samsung officials nor Mr. Kim could not be reached for comment.

An Intel spokeswoman said, "We are very pleased with the progress made to date [in the search], but we have not announced anything."

Havas' Euro RSCG, New York, is the agency of record for Intel. Source –


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.